SINA Interview: Julien Merceron on China Game Outsourcing

BEIJING —(Business Wire)—

A few days ago, Julien Merceron, global CTO of Square Enix, gave an interview to SINA Game, in which he illustrates topics ranging from game developing to the outsourcing marketing of the industry, together with his personal experience. The following is the detailed dialogue:

1. Since this is your first trip to China to give speeches and to get involved in discussions upon the invitation of CGOC’s organizing committee, what do you personally expect from CGOC 2010, and what topics are you going to share with participants of the conference?

Julien: 2010 is a cornerstone year for many Companies in the Video Game Business, and it is also a key year for China and Shanghai as well, because of the Expo. The Expo is a very international event, so I hope CGOC 2010 can be special in that way as well, more “international” than previous installments. I would like CGOC 2010 to deliver a strong message to the Game Development Community inside and outside Asia. And I expect my talk to be in that vein - I’ll talk about the future of Graphics, and the new type of techniques that Game Developers and Outsourcing companies will certainly want to embrace, which will help us identify more opportunities to all work together. My talk is going to try to highlight how fast techniques change, how dynamic our community is, how much room for innovation there is, and highlight the importance of R&D.